Loren McDonald

As CEO and Chief Analyst of Chargeonomics, an EV/EV charging analysis, insights and advisory firm, McDonald conducts research and analysis for companies and organizations trying to understand both the opportunities and challenges resulting from the transition to electric vehicles. His research and analysis on EV and EV charging trends have been cited in dozens of publications including the Wall Street Journal, New York Times, Washington Post, Los Angeles Times, USA Today, and Automotive News.

Loren was previously Chief Analyst at Paren, and prior to that was founder and CEO of EV/EV charging data and analyst firm EVAdoption, which was acquired by Paren in September 2024. He leverages more than 30 years of experience as a marketing executive, consultant, and thought leader for companies including IBM and Arthur Andersen. He has written more than 600 articles on both marketing and electric vehicle trends and has delivered more than 400 presentations and webinars.